Company Profile
WRAL
Company Overview
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC, and Professional Builders Supply, (an equity partnership) in Morrisville, NC.
Company History
The roots of Capitol Broadcasting Company date back to 1937 when Raleigh attorney A.J. Fletcher and four partners formed a company so they could compete in the growing business of broadcasting. A year later, the Federal Communications Commission authorized the license for WRAL-AM, and Capitol Broadcasting Company was off and running.
Over the next seven decades CBC would establish itself as one of the most respected and innovative communications companies in the nation. The company that started with one tiny radio station has expanded its broadcast holdings and diversified into new media, real estate and professional sports.
CBC’s history is the classic tale of American success. We’re proud of that story and want to share it with you here in the pages of this historical website. We’ve compiled hundreds of videos, photos, audio clips and narratives designed to entertain, inform, and most of all—take you back in time to enjoy the rich history of CBC and all its divisions.
Take your time, and by all means--enjoy the trip.
Notable Products / Brands
Durham Bulls, WRAL, American Underground, and American Tobacco Campus
Notable Accomplishments / Recognition
1st local television station to hire a team of meteorologists.
1st TV station in NC to dedicate a full-time helicopter to its news gathering efforts.
1st TV station in NC to use a KU-brand (satellite news gathering) transportable uplink vehicle. It allowed the station to beam live reports back from anywhere in North America.
1st local TV website in the nation.
WRAL.com has one of the highest market penetration rates among all media sites in the country.
1st to obtain the first experimental HDTV license, to broadcast HDTV signal and produce a live event in High-Definition.
WRAL-FM became the 1st licensed commercial radio station on the east cost to broadcast in HD radio.
Benefits
- Life Insurance
- Long Term Care
- NC 529 Plan
- Plus More