Company Profile
Company Overview
Williams-Sonoma, Inc. is a specialty retailer of products for the home. The retail segment of the Company’s business sells its products through its five retail store concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home). The direct-to-customer segment of its business sells similar products through its seven direct-mail catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed and Bath, PBteen, West Elm and Williams-Sonoma Home) and six e-commerce Websites (williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com and wshome.com). During the fiscal year ended January 31, 2010 (fiscal 2009), retail net revenues accounted for 60.5% of the Company’s business and direct-to-customer net revenues accounted for 39.5% of its business. The brands in both the retail and direct-to-customer channels include Pottery Barn, which sells casual home furnishings; Williams-Sonoma, which sells cooking and entertaining essentials, and Pottery Barn Kids, which sells stylish children’s furnishings.
Retail Stores
The retail segment has five merchandising concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, and Williams-Sonoma Home. As of August 1, 2010, the Company operated 609 retail stores, located in 44 states, Washington, D.C., Canada and Puerto Rico. This represents 260 Williams-Sonoma, 197 Pottery Barn, 87 Pottery Barn Kids, 36 West Elm, 11 Williams-Sonoma Home and 18 Outlet stores (which carry merchandise from all merchandising concepts).
Direct-to-Customer Operations
The direct-to-customer segment has six merchandising concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home) and sells products through the Company’s seven direct-mail catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed and Bath, PBteen, West Elm and Williams-Sonoma Home) and six e-commerce Websites (williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com and wshome.com).