Company Profile
The Big 12 Conference, Inc.
Company Overview
The Big 12 enters its 28th year as one of the nation’s premier athletic conferences under the direction of Commissioner Brett Yormark. In his brief time at the helm, Yormark has elevated the Conference to new heights, placing an emphasis on marketing, brand building and storytelling that has resonated across the college athletics landscape.
The Big 12 is comprised of 14 institutions after welcoming BYU, UCF, Cincinnati and Houston on July 1, 2023. TCU and West Virginia were the first new additions since inception when they joined the league on July 1, 2012. Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, Texas and Texas Tech are legacy members.
In the first year of his tenure, Yormark executed a media rights deal with ESPN and Fox that will run through 2030-31 while leading a revamp of the Big 12 Football and Basketball Championships that resulted in revenue and digital engagement highs. He has taken an innovative approach to ensure the Conference resides in places it has never been before including creating the first Big 12 Business Advisory Board. Other highlights are executing a partnership with the National Football League to operate a conference-wide Pro Day, teaming up with New York City Parks Department for a summer activation at historic Rucker Park, and bringing celebrity talent such as Fat Joe, Ashanti, Shaq and DJ Khaled into the Big 12 marketing fold. “Big 12 Homecoming” will debut during the 2023 football season at the four new members’ campuses with additional conference members featured in future seasons.
The 2022-23 academic year saw the Conference reach new frontiers with TCU becoming the first league school to reach the College Football Playoff National Championship game. Texas captured the NCAA Women’s Volleyball title as well as the Women’s Outdoor Track & Field national championship. Oklahoma earned its second straight NCAA Women’s Gymnastics trophy and was crowned Women’s College World Series champions for the third consecutive season. NCAA Championship runner-up finishes were notched by Oklahoma State Men’s Cross Country, Texas Women’s Swimming & Diving and UT Women’s Indoor Track & Field. NCAA individual titles were collected by 23 student-athletes. The Big 12 tied its own record as the only league to place 70 percent of men’s basketball teams in the NCAA Championship and 80 percent of football squads in bowl games in the same academic year, also accomplishing the feat in 2017-18.
The Big 12 office is located in Irving, Texas.