Company Profile
Reiter Affiliated Companies
Company Overview
Reiter Affiliated Companies (RAC) is the largest fresh multi-berry producer in the world, growing Driscoll’s proprietary varieties of strawberries, raspberries, blueberries, and blackberries year-round in the United States, Canada, Baja California, Central Mexico, Portugal, Morocco, Canada and Peru.
We are relentless in our pursuit to bring the highest quality berries that “delight” consumers around the world –from our farms to their families. This starts with our company values of Honesty, Fairness and Respect which not only line the corridors of every office, they are principles that are alive, guiding and leading our business decisions and strategic direction. We place the highest priority and focus on our people, developing their professional growth, and investing in the fulfillment of their personal career journey. These fundamentals have allowed us to achieve an industry leadership position, helping us to adopt health and wellness programs, open primary health clinics for our employees, and partner with local non-profit organizations to improve the quality of life for our farm working families. We hope to continue the Reiter Family legacy of farming through the pursuit of our mission and by living our values.
Company History
The Reiter family began farming in the San Francisco Bay Peninsula and by the turn of the century had migrated south into Watsonville and the Santa Clara Valley where Joseph “Ed” Reiter and R.F “Dick” Driscoll began growing their own Sweetbriar strawberries variety. After World War II, they farmed under their respective companies of Reiter and Driscoll’s and began marketing strawberries under the Driscoll Strawberry Associates label with other family and associated suppliers.