16 days old

Recruitment Marketing Specialist, Yellowstone National Park

Xanterra Leisure Collection
Yellowstone National Park, Montana 82190
  • Job Type
  • Job Status
    Full Time

Working in collaboration with the Yellowstone’s Marketing and Human Resources (HR) teams to support Yellowstone’s efforts to attract and engage qualified applicants. The candidate will develop and produce all external HR marketing/recruiting communications including digital and social media communications, print and online advertisements, and other appropriate and necessary messaging.  This position is based in Mammoth Hot Springs at the north end of Yellowstone National Park.  It is near the small community of Gardiner, Montana with a population of approximately 600 residents.  Gardiner has a grocery store, hotels, restaurants, a multi-grade school and a close-knit community of people who love the outdoors.


  1. Implement, execute and maintain the current Human Resources and Marketing branding strategy
  2. Assist in the development and execution of the external recruiting plan that includes social media, website, content development and management, paid advertising, printed collateral, etc. to generate ample qualified employment applications to meet hiring goals
    • Develop engaging, motivating content that drives awareness and interest in employment in Yellowstone
    • Tailor communications for audience and channels appropriately (e.g. digital, mobile, external publications and print, company intranet, university boards, video, etc.)
    • Work with the corporate and local Human Resources team to ensure the work and communications produced compliments the needs of the business and various departments
    • Work with designated digital marketing agency to develop and execute productive paid ads and SEO; digital, online and social campaigns
    • Coordinate and oversee the employee social ambassador program to create employee-generated content to use with employee- and guest-focused messaging
    • Develop and coordinate employee-focused social media presence
      • Update/post appropriate messages to YNP Lodges’ social media channels
      • Work with local and corporate HR and Marketing teams to ensure timely, complimentary and appropriate social media messaging
      • Work with influencers, partners and other agencies to promote working in Yellowstone
      • Work with local Human Resources team to understand the hiring goals
    • Work within approved HR Marketing budget
  3. Manage the “Careers” section of the Yellowstone National Park Lodges website to ensure design, functionality and content is current, engaging, appealing and effective
    • Monitor competitors’ employment websites to identify industry trends
    • Coordinate the development of blogs and employee stories
    • Work with local and corporate marketing teams to implement improvements and ensure compliance with design and functionality standards
    • Make content updates to the site as necessary
  4. Place and update recruiting messages and job listings on high-performing third-party employment/recruiting websites
    • Regularly review these websites for accuracy and effectiveness
    • Work with various departmental leadership to ensure that messaging is appropriate and tailored to the types or positions/employees targeted
  5. Manage visual assets used for recruiting (within the master marketing visual asset library) and assist with management of marketing-specific visual assets
    • Produce and organize still images
    • Produce and organize videos, using third-party video production companies as necessary and as budget allows
    • Fulfill requests for recruiting-oriented still and video imagery
  6. Grow and measure the quality and volume of channels we use to attract new talent
    • Determine key performance indicators and regularly report results
    • Seek feedback to continually improve and develop new ways of effectively communicating key messages to our front line employees internally
    • Work with park-wide hiring manager to confirm that performance targets/qualified applications are meeting needs
  7. Support the sales and marketing department as needed
    • Assist with the development of guest facing content
    • Assist with general website corrections and updates as requested/needed
    • Assist with the review of marketing print, website and email copy
    • Assist with the monitoring and response to social media inquiries and comments
  8. Perform with other duties as assigned


  • Employment/Recruitment

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Recruitment Marketing Specialist, Yellowstone National Park

Xanterra Leisure Collection
Yellowstone National Park, Montana 82190

Share this job

Recruitment Marketing Specialist, Yellowstone National Park

Xanterra Leisure Collection
Yellowstone National Park, Montana

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